Blockchain marketing?

Blockchain marketing?

Carrefour launches the first blockchain dedicated to the chicken supply chain

Is it just a nice publicity stunt or is there something else?

Indeed, the possibilities offered by the blockchain are incredibly huge and even the GDO could benefit in a clear way and with it consumers.

In this Article on WIRED all the details, in the hope that the possibility of extreme transparency offered by the ‘blockchain’ does not become just an advertising tool.

#blockchain #madeinitaly #food

Carrefour launches the first blockchain dedicated to the chicken supply chain Is it just a nice publicity stunt or is there something else? Indeed, the possibilities offered by the blockchain are incredibly huge and even the GDO could benefit in a clear way and with it consumers. In this Article on WIRED all the details, in…